If Doom Scrolling is Bad, Then Doom Soliciting is Worse

People are tired of the doom and gloom.

Every notification makes them close their eyes, sigh, and say, “What now?”

Email is a powerful tool for 1-to-many outreach in any fundraising campaign. It's a great opportunity to offer a snapshot of your organization in action and make a timely ask. But in today’s news-saturated world, how we convey urgency can quickly land us in the spam folder.

If we want to build long-term, sustainable relationships with donors, every moment of engagement can’t be framed as “now more than ever.” Do we want to be the friend who only calls in a crisis—or the friend who checks in to catch up and occasionally invites you to hang out?

We owe it to our supporters to offer a space away from the noise and constant breaking news. Our mission is not to grab attention through clickbait or nonstop urgency. It’s to do the work—and invite our supporters to do it alongside us.

Doom solicitation leaves no room for the future. Effective e-fundraising campaigns should highlight the work, clarify the current need, and paint a picture of what’s ahead. A thoughtful 3–4 email campaign can do just that.

Want to build meaningful donor relationships beyond the gala? Email info@newnoonconsulting.com to learn more about our fundraising email package—customized to your organization’s needs.