How can AI impact the donor experience?

When it comes to building meaningful relationships with donors, fundraisers must strike a delicate balance between authenticity and capacity.

A question we’re hearing more often is: Was this written by AI?

AI can be a powerful tool for fundraisers, streamlining processes and expanding capacity. The data is compelling—higher donor conversion rates, increased response rates, and larger average gifts all point to AI’s effectiveness, particularly in acquisition and retention efforts.

Where AI falls short, however, is in the heart of the work: relationship building. Fundraising is ultimately about connecting donors to the mission. While thoughtful stewardship may lead to an opportunity for an upgraded gift, its true value lies in human-to-human connection. Donors want to feel seen. They want to know their decision to invest in the mission is recognized as a personal, meaningful act—not just a data point.

That’s why it’s essential for organizations to ensure their use of AI enhances capacity without compromising authenticity.

Does your organization need support increasing capacity—without increasing workload?